Muse caught $1,742/week leaking from ad account
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holy shit, @Muse just caught $1,742 a week leaking out of my ad account I asked one question about my ad spend. It did everything else by itself: > Pulled Meta, my pixel and GA4 and noticed the numbers didn't match > Split it by age, device and creative, found 4 dead ads eating the budget > Checked the landing page, caught a 4.1s LCP on mobile > Went to GitHub, found tuesday's deploy that dropped the trial event > Restored the event, backfilled 4 days, deduped 194 double-counted purchases > Told me what to change in the campaign and is watching the pixel for 48 hours At this point I don't see any reason to open an ad platform again.
Dmitry asked one question about his ad spend; Muse pulled Meta, his pixel and GA4, split performance by age/device/creative, found 4 dead ads eating budget, caught a broken trial event from a Tuesday deploy via GitHub, restored it, backfilled 4 days of data, deduped 194 double-counted purchases — then told him what to change and kept watching the pixel.
